Strategy=Concentration of Force
TL;DR: Strategy is a buzzword we often use, but at its core, it is taking finite resources and deciding on where to apply them to induce the greatest effect. There is a cavernous gap between strategy and planning. Often when I hear people use the word "strategy" what they mean is they planned something. Planning just means you decided on an...
Curation as a Service
TL;DR: The more flooded the marketplace, the more valuable curation becomes. The Lens: When I was young, we had one TV and the choice of four channels. If there was nothing I wanted to see, I simply didn't watch anything. Now there is a practically infinite library of content available on any one of the 6 devices in my home. The same thing...
The Productivity/Rest Paradox
My relationship with rest has always been complicated. In my late teens, I was staying up until 1 a.m. designing, then getting up at 5:30 a.m. to run a beach walking club with my family. Sleep debt felt normal. Less sleep felt like an easy and effective way to put more hours into my day. It was difficult at times, and it meant I would crash every...
The 2026 Reset
Professionally, I don’t think I have ever had as much exciting opportunity juxtaposed against so many frustrating limitations as we experienced in 2025. I’ll admit that as the end of the year approached, I was begging for just a few more months to squeeze that little bit more work in before the end-of-year shutdown, but somewhere in there –...
New tech ≠ Better tech
TL;DR: For technology to be truly successful it must make us better. I think doom scrolling and short form video will be the smoking of 2050. Research is beginning to demonstrate scientifically that the astronomic rise of short-form content is leading to memory issues, mental health concerns, and more. It is so widespread now that many young...
Stewardship Over Ownership
TL;DR: God created all the base elements of technology including the original data. We didn't invent it, we are stewards of it. The Lens: Building relationships is one of the most fulfilling parts of my work. And I've had the privilege of connecting recently with Derek Rippingale, Co-founder & Managing Director of Professional Advantage Pty...
Skill overlap in creative teams.
TL;DR: Strict specialization is not as helpful as you think it is. The Lens: We've recently been trying to increase the effectiveness of our teams by increasing the amount of communication between departments. If our designers understand more of the technical limitations, they will be able to design in ways that will produce better outcomes. In...
10 year old me would be so happy
I only ever had two dreams; from the age of 7 through to 12 I wanted to be an inventor, which in my mind looked like a modern day Thomas Edison working on the cutting edge of science and technology to build things that would make the world a better place. When I entered my teen years I recognised that was probably not a realistic career so I...
The GMT+/-12 Timezone
Yesterday I realised that depression is like traveling to another country. You feel constantly jet-lagged and it becomes difficult to communicate with the people who still live back in your home country. This happens because you now live in a different timezone that shifts back and forth depending on a number of capricious factors ranging from...
The thing about “The Chosen”
I struggle to enjoy Jesus movies. I respect the value of what they are trying to achieve, but the inescapable reality is that they are all doomed to fall short. No actor is ever going to be able to live up to Jesus. The Bible does not give enough backstory on the disciples to have a narrative that is both accurate and compelling. Fast forward to...
Projects
Aus Table Talk is a podcast I run with four of my closest friends where we have a laugh but also go deep on our christian experience.
We like to say “We have the conversations you wish you could have at church”.
This is the only project I have that is just for me. I love creating video and telling stories about my journey to reboot my own life. Physically, mentally and financially.
Part creative outlet, part life documentation I would love to have you join me.
Say Hello!
If you would like to get in touch with me about anything at all, I would love to hear from you.
Just use the contact form on this page and I’ll be sure to get back to you.