Hi, I'm Luke

I co-founded a software company, three podcasts, two YouTube channels and a family.
BlogProjects

Hi, I'm Luke

I co-founded a software company, three podcasts, two YouTube channels and a family.
BlogProjects
The 2026 Reset

The 2026 Reset

Professionally, I don’t think I have ever had as much exciting opportunity juxtaposed against so many frustrating limitations as we experienced in 2025. I’ll admit that as the end of the year approached, I was begging for just a few more months to squeeze that little bit more work in before the end-of-year shutdown, but somewhere in there –...

New tech ≠ Better tech

New tech ≠ Better tech

TL;DR: For technology to be truly successful it must make us better. I think doom scrolling and short form video will be the smoking of 2050. Research is beginning to demonstrate scientifically that the astronomic rise of short-form content is leading to memory issues, mental health concerns, and more. It is so widespread now that many young...

Stewardship Over Ownership

Stewardship Over Ownership

TL;DR: God created all the base elements of technology including the original data. We didn't invent it, we are stewards of it. The Lens: Building relationships is one of the most fulfilling parts of my work. And I've had the privilege of connecting recently with Derek Rippingale, Co-founder & Managing Director of Professional Advantage Pty...

Skill overlap in creative teams.

Skill overlap in creative teams.

TL;DR: Strict specialization is not as helpful as you think it is. The Lens: We've recently been trying to increase the effectiveness of our teams by increasing the amount of communication between departments. If our designers understand more of the technical limitations, they will be able to design in ways that will produce better outcomes. In...

10 year old me would be so happy

10 year old me would be so happy

I only ever had two dreams; from the age of 7 through to 12 I wanted to be an inventor, which in my mind looked like a modern day Thomas Edison working on the cutting edge of science and technology to build things that would make the world a better place. When I entered my teen years I recognised that was probably not a realistic career so I...

The GMT+/-12 Timezone

The GMT+/-12 Timezone

Yesterday I realised that depression is like traveling to another country. You feel constantly jet-lagged and it becomes difficult to communicate with the people who still live back in your home country. This happens because you now live in a different timezone that shifts back and forth depending on a number of capricious factors ranging from...

The thing about “The Chosen”

The thing about “The Chosen”

I struggle to enjoy Jesus movies. I respect the value of what they are trying to achieve, but the inescapable reality is that they are all doomed to fall short. No actor is ever going to be able to live up to Jesus. The Bible does not give enough backstory on the disciples to have a narrative that is both accurate and compelling. Fast forward to...

Does social media promote tribalism?

Does social media promote tribalism?

This is a question I recently asked on the ATT Instagram account in preparation for a podcast episode we will be recording soon. Not surprisingly, most of the respondents answered “yes” but is that really what’s going on?

Strong Ideas, Loosely Held

Strong Ideas, Loosely Held

An often-repeated maxim of the tech/entrepreneurship world “strong ideas, loosely held” has been used to justify much erratic decision making and many arrogant attitudes over the years. However, like many powerful quotes or ideas that have been misapplied, I believe there is a kernel of truth that if rightly applied will make a positive impact.

How to be a curious optimist and survive in business

How to be a curious optimist and survive in business

Just yesterday, I decided to cancel a project I have been evaluating for a few months because I realised it had a serious strategic flaw, and that is great news! In business I always like to start any interaction from a place of optimistic curiosity. This means I tend to want to accept as many opportunities as possible, but there is a point at...

Projects

I have been in the web industry for over 15 years solving business problems using online technologies.

Blue vineyard is an ecosystem of ministry focussed businesses that helps Adventist organisations shape for digital growth.

Aus Table Talk is a podcast I run with four of my closest friends where we have a laugh but also go deep on our christian experience.

We like to say “We have the conversations you wish you could have at church”.

This is the only project I have that is just for me. I love creating video and telling stories about my journey to reboot my own life. Physically, mentally and financially.

Part creative outlet, part life documentation I would love to have you join me.

Say Hello!

If you would like to get in touch with me about anything at all, I would love to hear from you.

Just use the contact form on this page and I’ll be sure to get back to you.

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